The new world of Frauscher
Frauscher becomes Frauscher Sensor Technology and Frauscher Sensonic. We are responding to the developments of the past years and finally make them visible and perceptible in the industry. With the establishment of a second company, we are strengthening and modernising our brand. It’s important to us to be recognisable as market leader in the new design, yet still remain true to our corporate character and identity.
The new strategic orientation highlights Frauscher’s core competencies and contributes to letting us respond even better to the diverse requirements of our markets. We want to strengthen our role as technological leader in the global railway industry by setting the course for a digital future. Our rebranding measures achieve exactly that! One brand, two companies: In line with these ambitions, Frauscher Sensor Technology and Frauscher Sensonic have been given a modern appearance.
Stay on track – with the latest information on our brand-new look …
Frauscher Sensor Technology
Frauscher continues to stand for future-proof solutions in the areas of wheel detection and axle counting. We want to strengthen our existing portfolio and set new trends and benchmarks in global railway markets with cutting-edge technologies and software environments. Our products will be even better connected and can thus be optimally integrated into existing infrastructures. This makes us even more efficient in meeting the diverse requirements of our customers.
With our global network of locations as well as sales and service partners, we offer optimum support and comprehensive services. We speak the language of our customers. We understand their problems and challenges. And we want to provide them with the best possible solution by drawing on our extensive know-how. Over 30 years of experience in the railway sector speak for themselves: We support system integrators and railway operators around the globe in detecting trains and in efficiently and reliably controlling wayside systems.
Frauscher Sensonic is an independent, agile and technology-driven company. As a pioneer for railway-specific FOS applications, we want to boost the DAS technology. We are open to new ideas and work closely with equally future-oriented experts and partners. Our team focuses on establishing and developing innovative end-to-end solutions for the railway industry. The first railway-specific FOS technology system serves as the foundation for this.
To take our revolutionary tracking systems to the next level, state-of-the-art technologies and the latest generation of sensors are employed. Frauscher Sensonic is the first company with comprehensive experience both in the railway industry and in FOS technology – and has thus become market leader in all major global railway markets.
Petrol remains Frauscher’s primary colour after rebranding – complemented with dark blue for Frauscher and mint for Sensonic. A modern clean look meets innovation. The colour combination elegantly highlights this ambition. The colour spectrum used evokes an innovative impression with high recognition value.
What characterises our visual language? Let’s have a closer look!
The letter F stands for Frauscher – and the shape of the signet as a simplified representation of a rail is both unique and versatile in its use. The new lettering illustrates digitalisation and humanity: The sharp edges allude to technical components whereas the round shapes symbolise our proximity to customers and partners.
The modernised Frauscher logo is both elaborate and well-conceived: The combination of straight lines and circles in varying sizes creates a balanced whole. Carefully applied spacing around every letter additionally accentuates the overall impression that the logo creates.
What immediately stands out when looking at the Frauscher Sensonic logo is the colour mint, which represents the fresh, innovative character of the brand. Additionally, the colour scheme highlights the status of the company as a new member of the Frauscher Group and promising enrichment of it.